Colleges and universities need to start thinking about the changing landscape and challenges facing higher education in the next decade and develop plans to address the significant shifts taking place. The old way of doing enrollment marketing won't suffice. Education leaders are going to have to adopt comprehensive marketing and admissions optimization processes to help their institution navigate the changing education landscape, grow enrollment and improve retention. This will require that they develop a customized approach to blend the best of for-profit and non-profit enrollment processes.


Enrollment Marketing & Admissions

EdTek offers comprehensive consulting services in the areas of enrollment marketing and admissions processes and training.  Our consulting practice works with institutions on identifying and implementing efficiencies from the point of lead generation through enrollment, matriculation and graduation.  Our consultants have years of experience in for-profit, non-profit and non-profit to for-profit transitions in on ground and online settings.  We have a passion for optimization and efficiency and a strong desire to help our clients analyze and respond to the market.

Enrollment Marketing Landscape: Change Management

Ask anyone you know who is involved in the enrollment marketing process at an education institution today and they will tell you that finding and attracting quality student enrollments has been getting more complicated. Why? Because competition for those students has increased dramatically in the last decade. Potential students are considering and applying to more schools and using a wider variety of ways to research their choices. The needs of the traditional and adult student have changed from what we understood in the past. Then layer over top of that the shift in gender and ethnic demographics.

If that isn't challenging enough for you then take a look at what the numbers are telling us. Census data has shown us that the pool of eligible applicants for undergraduate degrees is steadily shrinking and will continue to do so for the better part of the next decade. It is estimated that by 2015 the pool of eligible applicants will have declined by 500,000 from today's numbers.

What does this mean for our higher education institutions? 

  • The already difficult task of finding and enrolling students is going to get a lot more complicated and the smaller you are the harder that will be.
  • It will be even harder for small schools if all they offer are on-ground programs. The schools that are growing their enrollments today offer hybrid and fully online programs which give the applicants more choice.
  • The longer you wait to re-engineer your Enrollment Marketing and Admissions processes the greater the chance you will see a gradual erosion of revenue at your institution. With costs rising every year any erosion of your fiscal position will make it that much harder to make the changes you may require in the future.

EdTek Services believes that colleges and universities need to start thinking now about the changing landscape and challenges facing higher education in the next decade and develop plans to address the significant shifts taking place. For starters, we all need to fully acknowledge that the old way of doing enrollment marketing just won't suffice. Colleges and universities that are the most successful at attracting students today are doing more than that and doing it better.

Education leaders are going to have to adopt comprehensive marketing and admissions optimization processes to help their institution navigate the changing education landscape, grow enrollment and improve retention. The path to doing so starts with these three basic principles:

  • A "Flight to Quality" - which means a data-driven approach to marketing. Listen to what your numbers are telling you and act accordingly.
  • The implementation of a institution-wide shift from Re-Active to Pro-Active Enrollment processes.
  • A commitment to continuous improvement of admissions processes and procedures.

EdTek Services can enable you to make those changes effectively through the products and services offered by our Enrollment Marketing consulting practice. These include:

  • Analysis of your institutions student data to produce a deeper understanding of your institutions student profiles.
  • Admissions lead management process analysis to fully understand what is happening to that inquiry from first contact to possible enrollment.
  • Development of a customized Student Targeting and Recruitment Strategy.
  • Assisting your Enrollment Marketing managers in the allocation of marketing budgets and in actively monitoring and measuring ROI. 
  • Taking an active role in helping your institution recruit and/or train enrollment representatives.
  • Engaging with your Enrollment Marketing managers to assist in ongoing monitoring of your institutions enrollment representatives and provide follow-up and continuous training.
  • Assisting in the development of an in-house student recruitment call-center.

If you are ready to explore the ways in which you might improve your Enrollment Marketing efforts and attract more students to your on-ground or online programs then call us Toll Free today at 800-827-1593 x 2 or fill out the form on this page to have us contact you.



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Blog for Enrollment Marketing and Admissions

Library for Enrollment Marketing and Admissions:

  • With Their Whole Lives Ahead of Them   
    Description: According to the U.S. Department of Education, only 20 percent of young people who begin their higher education at two-year institutions graduate within three years.1 There is a similar pattern in four-year institutions, where about 4 in 10 students receive a degree within six years.2 And these bleak statistics on national college completion rates are averages. In some
    institutions, the numbers are even gloomier.
  • Survive and Thrive During Fall Start Season   
    Description: Some tips to help enrollment leaders survive and thrive over the next few weeks.
  • Seven Circumstances that are Shaping the Private Higher Education Marketplace   
    Description: The Lawlor Group offers an insightful synthesis of marketplace conditions that they predict will have significant impact on student recruitment and enrollment efforts during the coming year.
  • Overcoming Objections: A Formula for Success   
    Description: If you are working in Admissions at an academic institution chances are you don’t really think of yourself as a salesperson. Therefore, it is unlikely that you will focus on the finer points of how to overcome objections. Well, here is some news for you Admissions people: if there is an exchange of money or value that is occurring in the course of your job then a transaction has taken place. That makes you a salesperson.
  • Michigan graduation rates: 25 percent don't finish in four years   
    Description: A fourth of Michigan's high school students are not graduating in four years, according to data released by the state today using a new formula that is said to be the most accurate picture to date of how many of Michigan's students earn a diploma in four years.
  • Enrollment Marketing Interview: Ronald S. Kennedy, Liberty University   
    Description: Ronald S. Kennedy's tenure as director of Liberty University's online learning program can categorically be described as a great success.
  • Strategic Enrollment Management [PDF]   
    Description: This White Paper details the best practices for using Constituent Relationship Management (CRM) technology in your strategic enrollment management processes.

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Web Resources for Enrollment Marketing and Admissions:

  • Core3

    Description: CampusLogic partners with its clients to design and deliver solutions that dramatically improve the quality and efficiency of administrative functions including financial aid, student support, and finance and accounting.

  • Talisma

    Description: Talisma is a leading provider of Constituent Relationship Management (CRM) solutions that enable higher education institutions to deliver a truly exceptional constituent experience.

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