The Evolution of Online Student Recruitment


Posted on Mar 05, 2009

February 19, 2009 - Tough economic times call for harder scrutiny of marketing dollars, among other belt-tightening measures. To help institutions hone in on the best use of marketing dollars, Campus Technology talked with higher education marketing expert Bob Johnson. Johnson has been studying, writing about, and lecturing on student recruitment practices since the early '80s and now consults with colleges and universities. His focus has shifted to online marketing in higher ed. In this first segment of a two-part interview, he talks about new ways in which technology is being used to connect with students and parents--and how students use technology to find schools.

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