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Instructional Design is Dead


Posted on Mar 12, 2010

March 10
By Koreen Olbrish, CEO, Tandem Learning

Let me start by saying that for many, many years, my title was some variation of "Instructional Designer." And so, its with some amount of hesitance that I say that the field of instructional design is, well, crap.


I'm not a traditional instructional designer, having a Master's degree in education instead of instructional design or instructional technology. I somehow backed my way into instructional design, working in a whole department of instructional designers in my first ID job. Some of those IDs are among the most brilliant people I have known and worked with, and it was an honor to have the opportunity to cut my ID chops in such talented company.

That said, I immediately noticed some problems with the field of instructional design and more importantly, in how instructional designers are "trained." So, although there are definitely instructional designers out there that are talented and know what they are doing, my experience is that they are few and far between. There are many, many other instructional designers who are a product of how instructional design is taught and marketed, and its killing the art of instructional design as a respected, professional expertise.

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