Free Online Courses Don't Hurt Paid Enrollment


Posted on Feb 02, 2010

February 2 - New research takes a close look at what happened when one institution, Brigham Young University, experimented with granting free access to the content of some of its distance-education courses. The study examined the cost of opening up those materials and the impact their publication had on paid enrollments, a concern for institutions worried that giving away free courses could cannibalize their ranks of paying students. The data suggest they needn’t worry.

David Wiley, a Brigham Young associate professor and open-education leader, praises his associate Justin Johansen's research as "the first piece of empirical work I am aware of that demonstrates clearly that a distance-learning program can simultaneously (1) provide a significant public good by publishing open courseware and (2) be revenue positive while doing it."

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