EdTek Services Library

Enrollment Marketing and Admissions:

  • With Their Whole Lives Ahead of Them   
    Description: According to the U.S. Department of Education, only 20 percent of young people who begin their higher education at two-year institutions graduate within three years.1 There is a similar pattern in four-year institutions, where about 4 in 10 students receive a degree within six years.2 And these bleak statistics on national college completion rates are averages. In some
    institutions, the numbers are even gloomier.
  • Survive and Thrive During Fall Start Season   
    Description: Some tips to help enrollment leaders survive and thrive over the next few weeks.
  • Seven Circumstances that are Shaping the Private Higher Education Marketplace   
    Description: The Lawlor Group offers an insightful synthesis of marketplace conditions that they predict will have significant impact on student recruitment and enrollment efforts during the coming year.
  • Overcoming Objections: A Formula for Success   
    Description: If you are working in Admissions at an academic institution chances are you don’t really think of yourself as a salesperson. Therefore, it is unlikely that you will focus on the finer points of how to overcome objections. Well, here is some news for you Admissions people: if there is an exchange of money or value that is occurring in the course of your job then a transaction has taken place. That makes you a salesperson.
  • Enrollment Marketing Interview: Ronald S. Kennedy, Liberty University   
    Description: Ronald S. Kennedy's tenure as director of Liberty University's online learning program can categorically be described as a great success.
  • Michigan graduation rates: 25 percent don't finish in four years   
    Description: A fourth of Michigan's high school students are not graduating in four years, according to data released by the state today using a new formula that is said to be the most accurate picture to date of how many of Michigan's students earn a diploma in four years.
  • Strategic Enrollment Management [PDF]   
    Description: This White Paper details the best practices for using Constituent Relationship Management (CRM) technology in your strategic enrollment management processes.
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