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Blog Category:

Enrollment Marketing and Admissions

2/22/2010
Dominick Miciotta
Comments (1)

Measures of Accountability in Higher Education

Establishing universal measures in education is no small task. Middle managers in institutions may lack training and skills to embark on this journey. Further lacking may be the ability to recognize and act on their professional shortcomings. Transitioning from a low or no measurement culture to an organizational culture with performance indicators and measurements for success require a collaborative approach and 100% engagement from the community in order to ensure broad adoption. This type of transformation requires leadership adopt an authentic, open and collaborative approach with staff provided with direction, that are empowered to act to achieve the goals of transformation.

3/27/2009
Dominick Miciotta
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A Word About Assessment & SAT Scores

Do students achieve the stated learning objectives? What is the percentage of faculty with terminal degrees? What is the acceptance rate? What College Board http://www.collegeboard.com/ tier groups comprise your new class? We see program assessment, classroom assessment and the noted "general" assessment categories. Each provides a set standard of practices and a schedule for reporting results. When navigating the minefield of assessment with an eye that is focused on what's important, how do we determine what counts?

The answer may be an easy, 'it depends on your perspective' but if we had to select one assessment of the higher education experience, what would (or should) it be?

Those of us who work in higher education are aware of the challenges of pleasing multiple constituencies: administrators, trustees, directors, regulators, accreditation commissions, faculty governance, unions and not to mention students and their parents. We debate assessment regularly. This article discussed the issue of making SAT scores optional during the admissions process http://www.insidehighered.com/news/2009/03/26/sat. In this case we are assessing the validity and impact on making SAT scores optional as an admissions requirement. This is an important issue to discuss and the early results of this study appear to reveal what we could have guessed: dropping the SAT as an admissions requirement increases diversity and average GPA's of the incoming class and in public institutions results in higher academic achievement. Great! All public institutions should drop the SAT as a requirement. Since public institutions are usually more affordable and dropping this requirement increases diversity and diverse populations tend to have a greater financial need, from an enrollment marketing perspective, this is a win-win-win situation.



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